Meet Our Associates


Zenia Raudseupp, Senior Consultant

Zenia is an Associate at Strategic Focus Associates, based in the Washington DC area. She has more than 25 years of experience leading major organizational change efforts from small startups to Fortune 50 businesses. Zenia has deep experience in working in the development and execution of comprehensive strategies to drive organizational change across large complex systems, incorporating organizational design, change management, integrated talent management, and team effectiveness interventions. Zenia has consulted to client organizations in a variety of sectors including higher education, financial services, federal government, technology, government contracting, manufacturing, and nonprofit.

Representative Experience

The University of Texas Arlington, Office of Information Technology

Designed and executed a multi-faceted organizational assessment and facilitated strategic and mid-level organization design.

Freddie Mac

Partnered with COO to design and implement large-scale corporate reorganization that resulted in the creation of a new division, coupled with an overhaul of the senior executive team, large reductions in force, and a new talent management strategy. Led cross-functional team through this effort while minimizing risks and business disruption.

Co-led a series of complex, large-scale reorganizations to align new business model with new senior leadership vision and direction. Led organizational design, change management, strategic communication, and talent management components of the reorganization.

Master of Arts, George Mason University
Bachelor of Arts, Wake Forest University
Certified Executive Coach, Hudson Institute of Santa Barbara
Tuck School of Leadership, Dartmouth University
Human Resources Executive Program, University of Michigan

Partial Client List
The University of Texas at Arlington, Department of Energy, Suntiva, Larche USA, MoloLamken, Coaching for Health, VMware, Caterpillar, Consumer Electronics Association, National Association of Corporate Directors, National Institutes of Health, Food and Drug Administration, Nuclear Regulatory Commission, D3 Systems, Just in Time for Foster Youth, Halycon, Eli Lilly, Brigham and Women’s Hospital